Hero’s Desire

Tell them what you do, offer, or sell. Be clear

Should answer these questions: What do you do? How does it make my life better?

Problem

Write a clear description of what you offer.
Break it down into small parts. This is the place to list features, guarantees, and what sets you apart from everyone else.
N

Example of the problem

N

Example of the problem

N

Example of the problem

N

Example of the problem

3 Step Plan

Write a clear description of what you offer.
Break it down into small parts. This is the place to list features, guarantees, and what sets you apart from everyone else.

Step 1

Short description of this step

f

Step 2

Short description of this step

Step 3

Short description of this step

Agreement Plan

You have some options here. It can be “Our Promise to You” or “Our
Guarantee.” Or it could be your differentiators.
Ask, “What do my customers need to know to make a good decision?”

Thing 1

Short description

Thing 2

Short description

Thing 3

Short description

Thing 4

Short description

Guide – Empathy

Why do you do what you do? Get specific. Talk about your experience, your business and background, how you started, and your company mission.

Guide – Authority

Talk about what your company has accomplished, how you make clients’ lives better, and why they can trust you

Testimonials

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Jon Doe

Apple CEO

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Jon Doe

Apple CEO

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Jon Doe

Apple CEO

Call to Action

List a failure your Hero will experience if they keep doing everything the same way they have. And the success they will achieve when they choose to work with you.
Include a brief description of what your Hero gets when they reach out to you. This can be a description of your discovery call, a walkthrough of the form they will be filling, or any other information that helps you set a clear expectation for what happens when they click the CTA.

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ADV

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